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A new viral marketing strategy with the competition in the large-scale Online Social Networks

Van Canh Pham and Kim Dung Ha and Quang Dung Ngo and Quang Cao Vu and Xuan Huan Hoang (2016) A new viral marketing strategy with the competition in the large-scale Online Social Networks. In: RIVF 2016.

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Abstract

The problem of Influence Maximization (IM) on social networks proposed firstly by Kempe et al. (2003) has been researched and developed with many cases. However, the IM in limited time while unwanted users are restricted is still a new potential subject. In this paper, we conducted research the problem on the model of information diffusion name Locally Bounded Diffusion and tested some useful heuristic algorithms. The results of the experiment on some real datasets of social networks show that the algorithm meta-heuristic generated better output than the others.

Item Type:Conference or Workshop Item (Paper)
Subjects:Information Technology (IT)
Divisions:Faculty of Information Technology (FIT)
ID Code:2373
Deposited By: Dr Ngoc Thang Bui
Deposited On:30 Dec 2016 08:26
Last Modified:30 Dec 2016 08:26

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